How will shortened URLs display in referrer reports?


Webtrends Analytics 8.x
Webtrends Analytics 9.x


How will shortened URLs from Twitter display in referrer reports?


You are using a URL shortening service such as bit.ly or tinyurl.com and want to make sure the referrer is being properly tracked.

Most of these services pass the referrer information of the original request through to the final destination. For instance, a shortened URL created by bit.ly and posted in Twitter will still show Twitter as the referrer even though the traffic is coming through bit.ly’s service.

We have tested this on bit.ly and tinyurl.com and both cases were successful.

To test any other services you use, you will need to use Developer Tools within your browser. Create a test URL in the URL shortening service and post it on a Twitter account. With the Developer Tools Network tab up, click the link. In the information provided, you should see the referrer and be able to verify whether it came from Twitter.com or not.

Please note that this only is effective for tweets that are clicked on from Twitter.com itself. If a visitor is using a third party service such as HootSuite or a desktop or mobile application such as TweetDeck, no referrer is passed with these applications. Since the browsers Developer Tools won’t work to test this, you will be able to use a Javascript snippet. After clicking the link from the third party app, copy and paste the following into the address bar:

javascript:alert(‘Referred from: ‘ + document.referrer);

This will display a pop-up with your referrer. If it says “Referred from:” then there is no referrer to display and Webtrends will not record a referrer for this hit.

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