How do the recent changes to Google Ad Services affect my reports?


Webtrends Analytics 8.x
Webtrends Analytics 9.x


Recently, Google Ads announced changes to improve the user experience when a Google ad is clicked. As a result, they are changing the format of some referrers that come from Google Ads. These changes will fully go into effect at Google Ads during August 2012. The original format of the affected referrers look like one of the following:


Now a third possible format is being introduced during July and August:


Webtrends On Demand made a change on July 17th to recognize the new format as “Google Ad Services”, while the previous example formats shown above will still be recognized as search engine “Google”.

For software versions 8.7d and 9.x, the keywords.ini should be updated and available at the end of August 2012. When it is released, you may retrieve the updated file from our Software Center.