How are Onsite Ad clickthrough rates determined?


Webtrends Analytics 8.x
Webtrends Analytics 9.x


The Onsite Ad Clickthrough Rate is determined by the number of impressions divided by the number of clickthroughs. (WT.ad / WT.ac)


For example, if there are 10000 (hits) for WT.ad=Frogs and 1000 (hits) for WT.ac=Frogs the Onsite Ad Clickthrough Rates report will be populated. However, if the site for any given day has 10000 (hits) with WT.ad=Homepage Banners and no (hits) for WT.ac=Homepage Banners the Onsite Ad Clickthrough rate metric will be blank.

WT.ad divided by WT.ac = Onsite Ad Clickthrough Rates