KnowledgeBase - How will shortened URLs display in referrer reports?

How will shortened URLs display in referrer reports?

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How will shortened URLs from Twitter display in referrer reports?

You are using a URL shortening service such as,,,, or and want to make sure the referrer is being properly tracked.

Most of these services pass the referrer information of the original request through to the final destination. For instance, a shortened URL created by and posted in Twitter will still show Twitter as the referrer even though the traffic is coming through's service.

We have tested this on and and both cases were successful.

To test any other services you use, you will need an HTTP sniffer such as HTTPWatch or HTTPFox. Create a test URL in the URL shortening service and post it on a Twitter account. Start the HTTP sniffer and click the link. In the information provided by the sniffer, you should see the referrer and be able to verify whether it came from or not.

Please note that this only is effective for tweets that are clicked on from itself.  If a visitor is using a third party service such as HootSuite or a desktop or mobile application such as TweetDeck, no referrer is passed with these applications. Since the HTTP sniffer likely won't work to test this, you will be able to use a Javascript snippet.  After clicking the link from the third party app, copy and paste the following into the address bar:

javascript:alert('Referred from: ' + document.referrer);

This will display a pop-up with your referrer. If it says "Referred from:" then there is no referrer to display and Webtrends will not record a referrer for this hit.

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