KnowledgeBase - Opting out of Tracking Cookies

Opting out of Tracking Cookies

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Webtrends On Demand
You would like to opt out of being tracked by any Webtrends tracking code. Webtrends is dedicated to providing privacy on the Internet. In addition to developing an industry-leading privacy policy, we have designed our services to provide the opportunity to opt out of future cookies.
In order to identify you as someone who has elected to opt out of receiving future cookies from Webtrends On Demand, we will place a cookie on your machine. The format of this cookie is as follows:

WTLOPTOUT                  The name, value and domain of the cookie
yes                              (This cookie can ONLY be read from our site.)
4025417728                   The date and time the cookie will expire.

The only purpose of this cookie is to let our servers know that you have opted out of receiving future cookies. You must accept this cookie in order to opt out. This cookie is created at the time you opt-out of and is then never modified. If you later delete this cookie, WebTrends On Demand will automatically resume sending cookies.

Click here to set the cookie indicating that you opt out of future cookies for all sites using WebTrends On Demand tracking services.

More Information
Webtrends is a web analytics company.  We act solely as an agent for our customers (websites) to help them understand the aggregate content preferences, purchase behavior, and navigation of visitors to their website.  The only reason that you will see any evidence of Webtrends on your machine is because you visited one of our customer’s websites.  Our customers are among the most reputable websites that exist, such as large retailers, news sites, and manufacturers.  Household names of companies that people know and trust.  The data that we collect on behalf of our customers is aggregated into statistics that they can use to better tailor their websites to the interests of their customers.  We do not provide data to anybody except the customer who has engaged our services.  In most cases, we collect no personally identifiable information whatsoever.

The Webtrends' cookie is used solely to help identify a visitor’s behavior over time, so our customers can understand how many people are coming back to their site, how often, and what the preferences are of their most frequent, valuable visitors.  No personal information is stored in the cookie, nor do we “mine” any data from your machine.  You can read more about what we do at You’ll also find a comprehensive privacy policy there that will provide you with even more detail about what we do and how we do it.
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