Webtrends is a web analytics company. We act solely as an agent for our customers (websites) to help them understand the aggregate content preferences, purchase behavior, and navigation of visitors to their website. The only reason that you will see any evidence of Webtrends on your machine is because you visited one of our customer’s websites. Our customers are among the most reputable websites that exist, such as large retailers, news sites, and manufacturers. Household names of companies that people know and trust. The data that we collect on behalf of our customers is aggregated into statistics that they can use to better tailor their websites to the interests of their customers. We do not provide data to anybody except the customer who has engaged our services. In most cases, we collect no personally identifiable information whatsoever.
The Webtrends' cookie is used solely to help identify a visitor’s behavior over time, so our customers can understand how many people are coming back to their site, how often, and what the preferences are of their most frequent, valuable visitors. No personal information is stored in the cookie, nor do we “mine” any data from your machine. You can read more about what we do at www.webtrends.com. You’ll also find a comprehensive privacy policy there that will provide you with even more detail about what we do and how we do it. |
