Products
Issue
Campaign reports are not present or do not show any data
Resolution
To populate the Campaign reports in Webtrends, perform the following steps:
1. Format the URL to include the Webtrends campaign parameter and value. For example, the URL on which a visitor clicks, taking them from a search engine to the target page, may look similar to the one shown below:
http://www.yourdomain.com/yourpagename.asp?WT.mc_id=SearchEngine_ad_1
WT.mc_id is the parameter, and SearchEngine_ad_1 is the parameter value.
The value for WT.mc_id displays as the Campaign ID in Webtrends’ Campaign reports.
Alternatively, if the Webtrends JavaScript tag is used it can be passed in a meta tag. The parameter can be placed in a meta tag on the landing page to identify the name of the campaign and the type of campaign, as shown in the example below:
<META NAME=”WT.mc_id” CONTENT=”Campaign ID”>
2. Set a session tracking definition that uses stronger method of tracking than IP/User Agent, such as First-party Cookie.
3. Turn on Visitor History by enabling the following settings in the profile. Edit the profile, and under Analysis > Visitor History, check the following:
- Enable Visitor History
- Campaign History
- Visit History
4. The relevant Campaign reports must be enabled on the profile. Add them by editing the profile and selecting Advanced > Reports.