Products
Webtrends Analytics 9.x
Webtrends Analytics 8.x
Cause
Webtrends has the ability to distinguish between paid and organic searchengine activity to your site. In order for this to happen a query parameterof WT.srch=1 must be passed to the landing page to which the search enginedirects visitors. If the landing page URL has this query parameter thenWebtrends considers this a paid search. If the parameter is not present itis an organic search.
Resolution
The following predefined custom reports rely on a query parameter ofWT.srch=1 being passed on the entry page for a paid search result.
Most Recent Search Phrases (Paid)
Most Recent Search Engines (Paid)
The following pre-defined custom reports rely on the absence of theWT.srch=1 query parameter on the landing page from a non-paid search engineresult.
Most Recent Search Phrases (Organic)
Most Recent Search Engines (Organic)
The following predefined custom reports report on all search engine datatracked by Visitor History regardless if the WT.srch=1 query parameter is passed.
Most Recent Search Phrases (All)
Most Recent Search Engines (All)
Due to the different types of content management systems and web siteconfigurations Webtrends cannot specify the exact instruction on how to add
this parameter to your URL string.
More Information
Since the lack of the parameter is considered an organic search, if theparameter is never passed the numbers for the organic reports would be sameas the ones that report all search engine traffic.
A sample log is attached showing a hit on the first visit for a Yahoo search.