Products
Cause
Path Analysis is one of the Features offered within Webtrends. This feature makes it possible to track the paths that visitors take through your web site. Specify a particular page to track, and then report on the pages that were accessed following the page specified or report from where the visitor came to arrive at that page. For example, you want to track how people arrived at the following promotional page, and where they went after leaving this page:
/products/shoes/promotion.htm
You may use the Path Analysis feature to see the paths that visitors took to arrive at the promotional page and you can gain insight into where they went after leaving the promotional page.
Resolution
Path Analysis based on a page:
1. From Administration, expand “Web Analysis”>”Report Configuration” and click on “Path Analysis”
2. Select “New” to create a path analysis
3. Give the new path analysis you’re creating a “Name” and a “Report Title”.
4. For the “Page to track” specify the page, which in this example will be “/products/shoes/promotion.htm”.
5. For “From This Item” and “To This Item”, specify the number of levels to track.
6. For “Maximum number of paths to track”, this value can also be adjusted to suit your requirements.
7. Put a check in the box “Allow only Webtrends Administrators to edit or delete these settings”, if you would like this feature to be enabled.
8. Save the Path Analysis.
9. From the “Report & Profiles” menu, edit the profile you wish to have the path analysis enabled in. Go to “Advanced”>”Path Analysis” and put a check in the path analysis just created and save the profile.
On the next analysis after the above steps are performed and the path analysis is configured correctly, it will show up in your reports.
Path Analysis based on a content group:
Steps 1-3 are the same as above
4. Put a bullet in “Content Goups”. Either choose a pre-configured content group, that is done through the UI from the drop down menu, or put a bullet in “Specify a content group by name” and type the name of a content group that’s been created using a tag, which would be a value of a WT.cg_n parameter.
Steps 5-9 are the same as above
Once enabled in the profile and provided there is data to capture, you will be able to see a path analysis based on a content group.
Note: Content Group path analysis will only show paths from content group to content group. Pages will not be included in the results.