KnowledgeBase - Webtrends Reporting Center glossary

Webtrends Reporting Center glossary

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Last modified: 1/1/2011

Like the technology of the Web itself, the language and terminology surrounding e-business is constantly in flux. Use this handy online guide to build your understanding of the technology behind Webtrends' solutions and to get the most from user guides and documentation. Also included are translations for the various onscreen messages and codes that are displayed during set-up, configuration and use of the products.

Ad Click
A click on an advertisement on a web site which takes a user to another site.

Ad View
A web page that presents an ad. There may be more than one ad on an ad view. Once the visitor has viewed an ad he/she can click on it (see Ad Click).

Technique by which access to Internet or intranet resources requires the user to enter a username and password as identification.

Measure (in kilobytes of data transferred) of the traffic on a site.

A program used to locate and view HTML documents (Microsoft Internet Explorer for example.)

Click through rate
Percentage of users who click on a viewed advertisement. A good indication of an ad's effectiveness.

The browser (see above) used by a visitor to a web site.

Client Errors
An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400-range. See "Return Code" definition.

Company Database
The database installed and used by Webtrends to look up the company name, city, state, and country corresponding to a specific domain name.

Persistent Client-State HTTP Cookies are files containing information about visitors to a web site (e.g. user name and preferences). This information is provided by the user during the first visit to a web server. The server records this information in a text file and stores this file on the visitor's hard drive. When the visitor accesses the same web site again the server looks for the cookie and configures itself based on the information provided.

Domain Name
The text name corresponding to the numeric IP address of a computer on the Internet (i.e.

Domain Name Lookup
The process of converting a numeric IP address into a text name (for example is converted to

File Transfer Protocol is a standard method of sending files between computers over the Internet.

A means of narrowing the scope of a report or view by specifying ranges or types of data to include or exclude.

An HTML page which passes variables back to the server. These pages are used to gather information from users. Also referred to as scripts.

Graphics Interchange Format is an image file format commonly used in HTML documents.

Hyper Text Markup Language is used to write documents for the World Wide Web to specify hypertext links between related objects and documents.

Hyper Text Transfer Protocol is a standard method of transferring data between a web server and a web browser.

An action on a web site such as when a user views a page or downloads a file.

Home Page
The main page of a web site. The home page provides visitors with an overview and links to the rest of the site. It often contains or links to a Table of Contents for the site.

Home Page URL
The local path or Internet URL to the default page of the web site for which Webtrends reports will be generated.

IP Address
Internet Protocol address identifying a computer connected to the Internet.

Log File
A file created by a web or proxy server which contains all of the access information regarding the activity on that server.

Any document, dynamic page, or form. Documents are defined by the system administrator, but generally include all static content, such as complete html pages. Dynamic pages are created with variables and do not exist anywhere in a static form. Forms are scripted pages which get information from a visitor that gets passed back to the server.

Page Views
A hit to any file that is classified as a Page. Contrast with Hit, which counts files of every type.

The operating system (i.e. Windows 95 Windows NT etc.) used by a visitor to the site.

An established method of exchanging data over the Internet.

URL of an HTML page that refers to the site.

Return Code
The return status of the request which specifies whether the transfer was successful and why.

Possible "Success" codes are:
200 = Success: OK
201 = Success: Created
202 = Success: Accepted
203 = Success: Partial Information
204 = Success: No Response
300 = Success: Redirected
301 = Success: Moved
302 = Success: Found
303 = Success: New Method
304 = Success: Not Modified

Possible "Failed" codes are:
400 = Failed: Bad Request
401 = Failed: Unauthorized
402 = Failed: Payment Required
403 = Failed: Forbidden
404 = Failed: Not Found
500 = Failed: Internal Error
501 = Failed: Not Implemented
502 = Failed: Overloaded Temporarily
503 = Failed: Gateway Timeout

A computer that hosts information available to anyone accessing the Internet.

Server Error
An error occurring at the server. Web server errors have codes in the 500 range.

An automated program which searches the Internet.

Suffix (Domain Name)
The three digit suffix of a domain can be used to identify the type of organization.

Possible "Suffixes" are:
.com = Commercial
.edu = Educational
.int = International
.gov = Government
.mil = Military
.net = Network
.org = Organization

Uniform Resource Locator is a means of identifying an exact location on the Internet. For example is the URL which defines the use of HTTP to access the web page Default.htm in the /html/info/ directory on the Webtrends Corporation Web site). As the previous example shows a URL is comprised of four parts: Protocol Type (HTTP) Machine Name ( Directory Path (/html/info/) and File Name (default.htm).

User Agent
Fields in an extended web server log file identifying the browser and platform used by a visitor.

User Session
A session of activity (all hits) for one user of a web site. A unique user is determined by the IP address or cookie. By default a user session is terminated when a user is inactive for more than 30 minutes. This duration can be changed from General panel in the Options Web Log Analysis dialog.
Synonym: Visit

View Page
See "Page View"

Commonly called User Session. All activity for one user of a web site. By default a user session is terminated when a user is inactive for more than 30 minutes.

An entity requesting files from your site. Tracked by cookie, IP address and User Agent, or Authenticated User Name.
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